Our Culture

At Definity, everyone has a voice at the table, so feel free to bring your true self to work.

Our employee groups include Women's Empowerment, LGBTQ+, Anti-Racism & Cultural Equity, and Disability & Accessibility Advocacy. They identify barriers to inclusion and make recommendations for a better workplace. They also raise awareness, advocate, and educate within Definity and in our communities.

  • 92% of employees believe their direct leaders care about them as people*
  • 88% of employees feel they can bring their true selves to work*
  • 84% of employees believe we are committed to social and environmental responsibility*
  • $1,191,000 in community investments in diversity and inclusion initiatives across Canada in 2023

*2023 Fall employee survey

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IDEA targets

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Executive sponsorship

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Employee groups

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Diversity at work partners

Read more about our commitment to IDEA – Inclusion, Diversity, Equity, and Accessibility.This is an external link

Don't take our word for it. Hear from our employees.

Our values

We know we're equipped to reach our most ambitious goals. We feel empowered to make decisions that drive positive change for our customers, partners, and communities.

We are all owners

We inspire customer confidence

We work together to win together

Learn more about our values at DefinityThis is an external link

Our employee promise

Our promise to employees: We CARE. A lot. Learn more about the four pillars that make up our promise to you when you join the Definity family.

We work together to win together

The experience our company delivers is driven by our people. Their passion and desire to make a difference is evident in everything they do. Our employees always rise to the challenge. In our books, that deserves a celebration!

  • Definity Appreciate+ program, so employees and leaders can celebrate and reward peer accomplishments
  • CEO awards
  • Employee appreciation week

Real-time recognition

recognitions given and received in 2023 through our Appreciate+ program

A happy workplace is a better workplace

All work and no play stifles creativity. Team events allow everyone to unwind, have some fun, and come back to work refreshed and with a new perspective.

Whether volunteering together as a team (with paid time off), enjoying group lunches, or attending other social events, our teams stay connected in and out of the office and make space in their day for fun and play.

2 days a year to give back

Employees get
2 paid days
to volunteer as a team or as individuals

We also support our neighbors in Canada and around the world through corporate giving programs, employee giving initiatives, partnerships, and our scholarship programs.

Learn more about how we give backThis is an external link

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In 2023, employees logged 4,500 volunteer hours, more than doubling last year's numbers for both hours and number of volunteers

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Definity contributed more than $2.6 million in community support, including $2.3 million to the Definity Insurance Foundation+, to be granted to registered Canadian charities

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Definity's goal is to achieve net-zero greenhouse gas emissions in our operations and investment portfolio by 2040 or sooner

+Definity Insurance Foundation is not a legal affiliate of Definity Financial Corporation.

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Our culture in action

Recognition in 2023

  • Forbes Canada's Best Employers for Diversity
  • Canada's Most Admired Corporate Cultures (Waterstone Human Capital)
  • Guidewire Innovation Award
  • Best Workplaces™ in Canada (Great Place to Work®)
  • Best Workplaces™ for Women (Great Place to Work®)
  • Best Workplaces™ with Most Trusted Executive Teams (Great Place to Work®)
  • Best Workplaces™ for Today's Youth (Great Place to Work®)

Recognition in 2022

  • Canada's Most Admired Corporate Cultures (Waterstone Human Capital)
  • Best Workplaces™ for Inclusion (Great Place to Work®)
  • Best Workplaces™ in Financial Services & Insurance (Great Place to Work®)
  • Strategist of the Year, Rowan Saunders, President and CEO (Globe and Mail, Report on Business Magazine)

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