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Social Media Specialist

Job ID : 5824
Category : Sales & Distribution
Brand : Definity
Regular/Temporary : Regular
Fulltime/Parttime : Full Time
Location : Toronto, Canada

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Economical is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. With strong roots that date back to 1871, Definity has grown to become a digital leader in the insurance industry. We’re proud to help our clients and communities adapt and thrive in a world of constant change.

Our promise to you: It’s better here. Why? Because we CARE, and we provide an employee experience that’s collaborative, ambitious, rewarding, and empowering.

Our ambition is to be one of Canada’s leading and most innovative P&C insurers. Come be a part of our journey, and love what you do.

Starting in September, Definity employees move to a hybrid work model so we can collaborate, build mentoring relationships, and solve complex or cross-functional business opportunities together. Our teams work in whichever environment best supports what they're working on and who they're working with. We're actively reinventing our offices as welcoming workspaces that optimize collaboration and empower leaders to use our space to strengthen team dynamics. Our tools and processes seamlessly connect employees from multiple locations, and our culture encourages respectful engagement and flexibility. Leaders work with their teams to determine the right balance of on-site and remote work that best meets the needs of their team, cross-functional engagement, responsibilities and timelines, plus those of our customers, our broker partners, and the company culture.

What can you expect in this role?

  • Bring the social media and online community management strategy to life, improving our current presence and helping to assess new channels
  • Oversee the social content calendar for each channel, working with our content team, business units, and designers to create, adapt, optimize, and deliver content that educates and inspires our audience to act
  • Serve as a brand advocate by ensuring our tone and the quality of our content meets corporate brand standards, and act as a consultant to fellow team members, business units, and brokers on brand and social media best practices  
  • Drive the social media and community management strategy for the brand, improving our current presence and launching us into new channels
  • Produce regular monitoring reports providing insight on tactical successes, potential improvements, and industry best practices
  • Stay current on social media and digital content marketing best practices through industry research and learning opportunities, and provide insightful input into how we evolve our social media strategy and practice 

What do you bring to the role?

  • College Diploma or University Degree in Marketing, Communication, Public Relations, or related discipline  
  • 3-5 years of progressive, professional experience in developing and executing on social media strategies and community engagement tactics 
  • Exceptional writing and communication skills  
  • Experience in developing and executing large-scale social media campaigns, leveraging paid and organic social media (Twitter, LinkedIn, and Facebook Ads)  
  • Experience with social media management platforms and social listening tools
  • Proven ability to develop content and/or brand strategy through deep consumer understanding and strong data analysis  
  • Strong ability to influence and natural ability to engage, persuade, and operate with key partners, through written and verbal communication 
  • French is an asset  

Background checks
This role requires successful clearance of a background check (including criminal checks and leadership references).


We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Go ahead and expect a lot — you deserve it, and we’ve got it: 

  • Hybrid work schedule for most roles
  • Company share ownership program
  • Pension and savings programs, with company-matched RRSP contributions
  • Paid volunteer days and company matching on charitable donations
  • Educational resources, tuition assistance, and paid time off to study for exams
  • Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
  • Wellness and recognition programs
  • Discounts on products and services

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting: [email protected]

Background checks
This role requires successful clearance of a background check (including criminal checks and leadership references).


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