Specialist, Content Marketing

Definity includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. With strong roots that date back to 1871, we’ve grown to become a digital leader in the insurance industry. We’re proud to help our clients and communities adapt and thrive in a world of constant change.

Our promise to you: It’s better here. Why? Because we CARE, and we provide an employee experience that’s collaborative, ambitious, rewarding, and empowering.

Our ambition is to be one of Canada’s leading and most innovative P&C insurers. Come be a part of our journey, and love what you do.

What you can expect from this role

Are you a talented writer who goes above and beyond to deliver great content to your audience? Do you like learning new things and enjoy helping others learn, too? Do you often hear something and think, “that would make a great article…and a social media post…and maybe a video…”? Well, we’ve got the role for you.

Reporting to the Manager of Content on our Integrated Marketing & Communication team, the Content Marketing Specialist will play an instrumental role in our team’s mission to drive brand awareness for the Definity and Economical Insurance brands through digital channels, while also supporting content development for product marketing campaigns and collateral. The successful candidate will work closely with our other Content Marketing Specialists and Strategists, and will collaborate with our Communication, Social Media, Digital, Design, PR, and Analytics team members. In this role, you will:

• Write high-quality copy for a variety of materials, from blog posts and infographics to social media ads and thought leadership articles
• Conceptualize, research, and create compelling content that educates and inspires our audiences to take action
• Work with colleagues across our Integrated Marketing & Communication team to produce written content for a variety of media: web copy, blog posts, fact sheets, case studies, infographics, advertorials, email campaigns, online ads, print ads, video, etc.
• Identify and repurpose high-value content to target different audiences and mediums
• Collaborate with internal subject matter experts to produce accurate, relevant copy
• Make recommendations on channels and assets that will deliver the most impact
• Edit content from internal and external contributors
• Review available data/reports related to our content and adapt to maximize future results
• Serve as a brand ambassador by ensuring our tone and the quality of our content meet corporate brand standards

What you bring

• Exceptional copywriting and editing skills
• University degree or college diploma in copywriting, marketing, business communications, journalism, or a related field
• A minimum of 3-5 years of progressive, professional experience in a copywriting or content marketing role
• Strong organization and problem-solving skills
• Exceptional writing, editing, and communication skills for a variety of content assets, such as web copy, blog posts, email campaigns, ads (digital and print), presentations, videos, thought leadership articles, and brochures
• Experience in developing content for large-scale, integrated campaigns
• Proven ability to develop content through deep consumer understanding and strong data analysis
• Experience optimizing content for web and mobile properties
• Experience with search engine optimization
• Experience writing for and marketing to both B2B and B2C audiences is an asset
• Strong ability to influence and natural ability to engage, persuade, and operate with key partners, through written and verbal communication
• Agency experience is an asset

We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Go ahead and expect a lot — you deserve it, and we’ve got it: 

• Hybrid work schedule for most roles
• Company share ownership program
• Pension and savings programs, with company-matched RRSP contributions
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
• Wellness and recognition programs
• Discounts on products and services

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting: [email protected]

Background checks
This role requires successful clearance of a background check (including criminal checks and leadership references).