Sr. Specialist, Design & Content
Job ID : 8293
Category : Marketing and Product Management
Brand : Petline
Regular/Temporary : Regular
Fulltime/Parttime : Full Time
Location : Toronto, Canada
Posting Range : $69,000 - $127,000
Petline is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.
We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.
Sr. Specialist, Design & Content
The Senior Specialist, Design & Content serves as a subject matter expert (SME) in digital and web design, responsible for independently managing and executing complex, cross-functional design initiatives across Petline’s digital platforms. This role plays a strategic support function in shaping engaging digital experiences and collaborating closely with business development, operations, and marketing teams. With strong technical knowledge and a deep understanding of digital best practices, the Senior Specialist executes and oversees the creation of compelling, on-brand product designs and marketing collateral, ensuring consistency across all customer touchpoints in various different creative executions.
Reporting to the Manager, Brand and Design, the Senior Specialist, Design & Content brings advanced design expertise and confidently presents and facilitates design solutions to influence stakeholders and drive brand alignment. This is a highly collaborative and creative opportunity for a digital design expert with a passion for innovation, brand storytelling, and delivering high-impact visual experiences.
What can you expect in this role?
- Support the Petline cross-functional teams with end-to-end design execution for web, UX/UI, and digital marketing assets (including ads, email campaigns, social media, video, and landing pages), with occasional contributions to print design.
- Apply a user-centered design approach to ensure all web assets and experiences prioritize clarity, usability, and accessibility across all devices and platforms.
- Collaborate closely with developers to translate UX designs into functional, responsive web interfaces that meet both user needs and technical requirements.
- Use research, data, and user behavior insights to inform design decisions and continuously optimize the user journey across web properties.
- Advocate for UX best practices to create cohesive web experiences that are user-centered and conversion-driven.
- Leverage foundational knowledge of HTML and CSS to collaborate effectively with developers, troubleshoot minor layout issues, and ensure designs are implemented accurately across web platforms.
- Ensure all assets are optimized for performance across devices and browsers.
- Apply brand guidelines consistently while exploring new ways to evolve and enhance the visual language across digital touchpoints.
- Manage design tasks and priorities in Jira, effectively navigating tight deadlines and shifting project requirements while maintaining high-quality output and clear communication with cross-functional teams.
- Have an open mind to constructive feedback to refine designs and enhance usability.
- Maintain a deep understanding of web standards, accessibility, and design trends.
- Partner cross-functionally with content writers and channel leads along with other teams across the enterprise, to deliver projects on time and with high quality.
- Stay curious and up to date with the latest in design tools, UX research, and web technologies.
- Think strategically and tie deliverables to business goals.
What do you bring to the role?
- A bachelor’s degree in graphic design, web design, or a related field.
- 6+ years of professional experience in digital design, with a strong portfolio showcasing web-focused projects.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD), Figma, Canva and similar design tools.
- A solid understanding of UX principles, responsive design, and digital accessibility.
- Experience designing for CMS-driven websites and collaborating with web developers.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Technically inclined with a comfort level working in digital environments and interpreting performance data.
- Excellent communication and presentation skills with a collaborative mindset.
- Naturally curious, eager to explore new ideas, tools, and approaches to problem-solving.
- You’re customer-focused and love working with a team with a desire to learn, grow and expand your skills.
- Foundational knowledge of HTML - Asset
- Insurance industry knowledge and experience is an asset.
High degree of proficiency with English required to service customers, both internal to the company and external, across Canada.
Salary Range: $69,000 - $127,000
Interested in this role, but don't meet every requirement? We encourage you to apply! We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren't just "nice to have" — they're essential to our success.
What's in it for you?
- Hybrid work schedule for most roles
- Company share ownership program
- Pension and savings programs, with company-matched RRSP contributions
- Paid volunteer days and company matching on charitable donations
- Educational resources, tuition assistance, and paid time off to study for exams
- Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
- Wellness and recognition programs
- Discounts on products and services
Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market. In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
Go ahead and expect a lot — you deserve it.
It's better here — but don't take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.
Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [email protected].
Background checks
This role requires successful clearance of background checks (including criminal checks and leadership references).
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