Manager, Consumer Insights & Market Research (12 Month Contract)

Sonnet is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

What can you expect in this role?

As a fully digital insurance company that’s growing quickly, we are seeking a Manager to join the Business Insights team at Sonnet Insurance to help our organization scale by driving actionable insights for multiple business stakeholders. The Manager, Insights & Consumer Research will be a change agent, driving actionable insights and adoption throughout the organization. This role is on an influential team, is highly visible, and provides exposure to numerous business functions. It is a great opportunity for a driven candidate who is an advocate for insight led decisioning, and who is passionate about leveraging visualizations and captivating storytelling to drive impact!

Reporting to the AVP, Planning and Business Insights, the Manager, Consumer Insights & Market Research will need to be able to quickly learn the insurance and technology domain and apply this knowledge in conjunction with their research, presentation and data analysis skills. 

The successful candidate will have a strong passion for using data to generate insights to help solve business problems and will possess a relentless curiosity with a desire for challenging and improving the status quo. 

Consumer, User & Market Research 

• As the subject matter expert, lead research design, planning and execution (concept to completion) for internal surveys, UX research as well as larger scale partner-supported studies. 
• Work with partners to steer research development, trouble shoot and manage data as needed. 
• Responsible for translating research data (surveys, panels, moderations, studies) into meaningful consumer-centric views which clearly illustrate macro & micro strategic business opportunities, helping executive and supporting teams drive strategic and tactical decisions affecting all areas of the business.

Reporting, Visualization & Storytelling 

• Uncover stories within the data that will lead to questions, decisions and actions, leveraging data tools to extract actionable insights.
• Builds, manages and supports reports on brand awareness and sentiment, macro as well as micro market and competitive factors. 
• Translates data extracts from multiple sources into well-structured and thoughtful outputs on a monthly and quarterly cadence, sharing with executive teams and cross-functional business leaders. 
• Investigates and is proactive in finding the data that answers the “why” behind consumer/customer behaviour and engagement, translating the results back into actionable tactics, driving key business decisions. 
• Develops dashboards leveraging multiple data sources to produce market, competitor, consumer, marketing, pricing, customer response views.
• Assist in proactively monitoring consumer trends, parallel industries, market trends, competitive movements and industry advancements.

Leadership 

• Provides leadership by inspiring others to drive engagement, innovation and business outcomes. 
• Builds trust and builds high-performing collaborative teams. This includes, but not is not limited to the following activities: hiring, setting and managing performance expectations, attendance and leaves of absence; coaching, providing feedback and recognition and developing others to reach their fullest potential.
• Demonstrates leadership and mentorship to direct report(s), BI team members and other cross-functional team members (User Experience, Marketing, Business Development, Product, etc.), influencing insight adoption and understanding.
• Represents BI Team in agile pod seminars, contributing, sharing and influencing strategy based on available and possible research, surveys, data & insights.
• Manages pipeline, prioritization, dashboards, status reports, budgets, vendor relationship/ follow ups/ timelines, and proactively shares results to leadership & broader BI team. 
• Supports various business stakeholders on ad-hoc analysis with timely strategic insights and recommendations
• Assists in vendor sourcing, procurement, onboarding and management, also investigating and identifying new data sources, vendors, analytics opportunities

What do you bring to the role?

• Bachelor's degree (or higher) in analytical field such as Math, Statistics, Market Research, Economics, Engineering, Business. 
• 4-8 years of previous experience in progressive and/or similar functions within research, analyst, agency and/ or brand-side roles. 
• Minimum 1-2 years of experience producing insight reports and/or dashboards for business stakeholders, with comfort working with SPSS and unstructured data.
• Experience conducting market and custom research, having worked within or with research companies in the past - including sampling, survey design, concept/new product testing, pricing, brand/product positioning, brand health, brand communication testing, voice of the consumer methodologies. 
• Experience developing, conducting and analyzing surveys run through platforms such as SurveyMonkey, Medallia or similar.
• Familiar with UX research practices or has moderated in past.
• Expert use of Excel, expert use of PowerPoint, intermediate use of Tableau or similar.
• Proven understanding of statistical concepts.

Skills and Abilities: 

• Excellent spoken and written communications, with the ability to effectively communicate complex analytical findings to non-technical audiences through development of clear visualizations and storytelling.
• Superior organization skills, attention to detail and demonstrated commitment to accuracy.
• Demonstrated strong business acumen, strong interpersonal skills and customer focused mentality.
• Excellent team player able to work in an agile operating model, including working with virtual cross-functional teams.
• Self-driven, comfortable with ambiguity, ownership and able to thrive in a fast-paced environment.
• Comfort working with systems and technologies that enable CRM (Salesforce), and digital analytics capabilities (familiarity with Google Analytics, Google Data Studio, FullStory).

Nice-to-Have’s:

• Experience in a startup environment, financial services or insurance industry an asset.
• Basic knowledge of Marketing and CX/UX concepts an asset. 
• Basic knowledge of Javascript is nice-to-have.
• Basic to intermediate knowledge of R/Python.
• Familiarity with accessing data though APIs (Google Analytics).
• Basic predictive modelling knowledge and experience. 

Salary Range: $81,900 - $136,500

#IND1

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

We also take potential into consideration. If you don't have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting: [email protected].

Background checks
This role requires successful clearance of a background check (including criminal checks and leadership references).

#LI-Hybrid