Specialist, Communication

Petline is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

As a Specialist in Petline Marketing, you will manage and coordinate traditional and digital marketing initiatives to effectively promote pet insurance offerings across multiple digital and physical channels. You will support day-to-day operations, collaborate with experts in digital marketing and UX design, and develop strategies to enhance brand presence and community engagement. Responsibilities also include creating and optimizing marketing content, analyzing campaign performance, staying updated on industry trends, and ensuring seamless communication with stakeholders. Additionally, you will oversee the overall marketing campaign calendar, project schedules, execute go-to-market plans, and collaborate closely with internal teams to optimize our brand presence and customer experience.

What you can expect from this role?

• Manage and coordinate digital marketing initiatives to promote pet insurance offerings across owned, earned and paid media channels.
• Support day-to-day operations including content updates, quality assurance, and reporting for digital and external partners campaigns.
• Collaborate with experts in digital marketing, UX design, and SEO to optimize campaign effectiveness.
• Develop and implement marketing strategies to enhance brand presence and community engagement.
• Create and optimize marketing content such as digital ads, brochures, and promotional materials.
• Analyze campaign performance using tools like Google Analytics to inform future strategies.
• Stay abreast of industry trends to adapt marketing tactics and strategies accordingly.
• Write and edit content for various platforms including social media, blogs, website, and customer letters.
• Facilitate communication with internal and external stakeholders to ensure cohesive marketing efforts.
• Manage project schedules, budgets, and progress tracking to ensure timely delivery.
• Support in executing go-to-market plans and demand generation initiatives.
• Collaborate closely with web developers to manage website updates and enhancements for optimal user experience.

What you bring to the role?

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in marketing and communications, preferably in the insurance industry.
• Clear, effective communicator, verbally and in writing, excellent grammar, punctuation, proofreading and spelling skills. 
• Ability to work independently and coordinate multiple communities simultaneously.
• Strong organizational and project coordination skills, with a collaborative spirit and approach. 
• Understanding of the sales and marketing process relating to new project launches. 
• Editorial mindset that seeks to understand what audiences consume and how to create it. 
• Experience managing social media accounts and developing content for various channels.
• Proficiency in Microsoft Office 365 and working knowledge of Canva and Adobe Creative Suite is an asset.
• Fluency in French is an asset.

Salary Range: $55,800 - $102,800

Interested in this role, but don't meet every requirement? We encourage you to apply! We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren't just "nice to have" — they're essential to our success.

What's in it for you?

• Hybrid work schedule for most roles
• Company share ownership program
• Pension and savings programs, with company-matched RRSP contributions
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
• Wellness and recognition programs
• Discounts on products and services

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.  In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.

Go ahead and expect a lot — you deserve it.
It's better here — but don't take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [email protected].

Background checks
This role requires successful clearance of background checks (including criminal checks and leadership references).

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