Salesforce Administrator

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Job ID : 7563
Category : Sales & Distribution
Brand : Economical
Regular/Temporary : Regular
Fulltime/Parttime : Full Time
Location : Toronto, Canada
Posting Range : $55,800 - $102,800

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Economical is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

What can you expect in this role?

As a Salesforce Administrator, you will be responsible for the platform’s day-to-day configuration, support, and maintenance, and providing solutions to deliver business value, improve processes, and increase adoption.

You will work closely with the senior administrator to support Sales & Distribution and Business Development with critical broker channel processes, and support other business teams using Salesforce as their contact and security management, case management, and knowledge management tool. The Salesforce Administration team supports 400+ users across the organization.

High level accountabilities include:

  • Production Support – manage the intake of business user incidents and inquiries, troubleshoot issues, investigate root causes, and work with developers on resolution
  • Prioritization – provide input on fixes and system changes, representing business needs
  • Enhancements and Projects – gather and communicate business requirements, execute testing and production verification, manage sandbox environment
  • User Management and Security – administer changes to user accounts, manage user profiles, roles, and permissions 
  • Reporting and Communications – design and develop custom business user reports and dashboards, prepare and execute mass communications and email templates 
  • Process Automation – design and implement bulk record creation, edits, and deletions, utilize advanced automation and complex configuration changes
  • Training and Product Management – assist in training new users, recommend solutions, conduct demos, create technical documentation
  • Data Management – execute activities related to data migration, data governance, data cleansing, bulk data operation, and mass data changes

What do you bring to the role?

  • University degree, college diploma, or related work experience                                                       
  • 3-5 years of Salesforce Administration experience required                                                 
  • Salesforce Certified Administrator certification required
  • Salesforce Certified Advanced Administrator certification preferred
  • Trailhead Ranger Rank preferred
  • Knowledge in P&C industry preferred
  • High proficiency with Excel, data loader, salesforce inspector, SharePoint
  • Experience with Jira, Confluence, and Scrum
  • Very strong attention to detail, ability to work with large data sets, handling of sensitive and confidential information
  • Strong analytical and problem-solving skills
  • Solid understanding of Salesforce best practices and functionality                                      
  • Strong interpersonal and communication skills, relationship building, facilitation skills
  • Ability to work independently with minimal supervision

Salary Range: $55,800 - $102,800

Interested in this role, but don't meet every requirement? We encourage you to apply! We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren't just "nice to have" — they're essential to our success.

What's in it for you?

  • Hybrid work schedule for most roles
  • Company share ownership program
  • Pension and savings programs, with company-matched RRSP contributions
  • Paid volunteer days and company matching on charitable donations
  • Educational resources, tuition assistance, and paid time off to study for exams
  • Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
  • Wellness and recognition programs
  • Discounts on products and services

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.  In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.

Go ahead and expect a lot — you deserve it.
It's better here — but don't take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [email protected].

Background checks
This role requires successful clearance of background checks (including criminal checks and leadership references).


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