Search Engine Optimization Lead

Job ID : 7479
Category : Sonnet Insurance
Brand : Sonnet
Regular/Temporary : Regular
Fulltime/Parttime : Full Time
Location : Toronto, Canada
Posting Range : $66,300 - $122,100

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Sonnet is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

As the SEO Lead of Sonnet’s growing SEO team within Sonnet’s Customer Experience division, you will take on the day-to-day management of SEO activities, act as a liaison between our in-house teams and external agencies, support the SEO Manager in executing SEO Strategies and overall SEO initiatives.


What can you expect in this role?

•   Manage and execute day-to-day SEO operations, including technical and content optimization, to drive organic traffic and improve search engine rankings
•   Act as the main point of contact and liaison between in-house teams and external SEO agencies to ensure seamless communication and collaboration
•   Implement SEO best practices and strategies in collaboration with in-house copywriters, content creators, UX designers, developers, and project management teams
•   Utilize project management skills to push SEO initiatives forward, track progress, and measure results effectively
•   Stay up-to-date with the latest SEO trends, algorithm updates, and industry changes to ensure the company's SEO strategy remains effective and competitive
•   Perform technical SEO audits and provide recommendations for website optimizations
•   Utilize various SEO tools, including SEMRUSH, Screaming Frog, Google Lighthouse, Ahrefs, Data Studio/Looker, and Web Developer tools, to analyze data and optimize SEO performance
•   Work closely with the SEO Manager to develop and implement comprehensive SEO strategies aligned with the company's goals.


What do you bring to the role?

•   In-depth knowledge of all aspects of SEO, including technical and content optimization, and a thorough understanding of how search engine algorithms work
•   4+ years of specialized SEO experience in digital marketing agencies or in-house
•   Strong project management skills, with the ability to prioritize tasks, push initiatives forward, and track and measure SEO results effectively
•   Experience implementing SEO optimizations in Content Management Systems (CMS)
•   Experience collaborating with in-house copywriters, content creators, UX designers, developers, and project management teams either at an agency or client-side
•   Proficiency in all major SEO tools such as GA, GSC, SEMRUSH, Screaming Frog, Google Lighthouse, Ahrefs, Data Studio/Looker, Web Developer tools, etc.
•   Knowledge of HTML, CSS, JavaScript, etc is an asset.
•   Educational degree, diploma, or equivalent in related field

Interested in this role, but don't meet every requirement? We encourage you to apply! We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren't just "nice to have" — they're essential to our success.

What's in it for you?

  • Hybrid work schedule for most roles
  • Company share ownership program
  • Pension and savings programs, with company-matched RRSP contributions
  • Paid volunteer days and company matching on charitable donations
  • Educational resources, tuition assistance, and paid time off to study for exams
  • Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
  • Wellness and recognition programs
  • Discounts on products and services

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.  In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.

Go ahead and expect a lot — you deserve it.
It's better here — but don't take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [email protected].

Background checks
This role requires successful clearance of background checks (including criminal checks and leadership references).


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