Specialist, Digital Media and Ad Operations

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

This role will report into the Digital Marketing Manager and will focus on Display, Remarketing and Video. This role will also support other areas including Search and Social as needed. The right person for this job is data-driven and will have experience in ad operations role, intermediate knowledge of the digital media landscape and of self-serve platforms.                                                                       

 

What you can expect in the role:

• Manage ad platforms, troubleshooting and implementing new technical initiatives, related but not limited to Google Ads, Facebook Ads Manager, Dynamic Creative Optimization, HTML5 creative types, Google Tag Manager, Google Analytics
• Be proactive and stay informed with industry trends (IAB, Google, Facebook,TikTok, Bing, etc) and share information as it relates to regulatory requirements and innovation opportunities     
• Maintains program, data and content calendars with guidance from digital marketing manager                                        
• Audience maintenance and creation, trafficking new campaigns and tagging creatives across multiple platforms
• Able to keep up with fast-paced days and high learning curves
• Owning reports and making necessary changes as in needed in display, remarketing, video as well as some search and social campaigns                                                                                           
• In charge of QA'ing all aspects of digital campaigns prior as well as during campaigns. I.e. budgets, setup, creative, tagging, validation, etc.                            
• Data Analysis and Ongoing Support
• Extract data reports on an ongoing basis and work closely with business intelligence team, operations team and manager.       
• Campaign Optimization & Maintenance: Post-launch analysis and adjustment recommendations (i.e. targeting, bids, creative, budgets, etc.) conducted on a daily, weekly and monthly basis
• Compile data and format necessary documents that needs to be shared with marketing team and/or Senior Management       
• Advise and provide information related to campaign KPI's, design, creative and online delivery                                                   
• Accurately track budget pacing across multiple campaigns and within various platforms and provide regular updates to manager
• Provide support for implementing geo-specific campaigns based on business needs
• Ongoing support in relation to refinement and optimization of always-on programs  

 

What do you bring to the role?

• Preferred Advertising, Marketing, Media Degree
• Minimum 3 -5 years experience in a digital marketing
• Demonstrate ability to pull reports and provide insights and observations on campaign performance.                                
• Ability to download data into Excel, perform VLookups, create Pivot Tables and charts.   
• Knowledge of Web Analytics tools is preferred (Google Analytics)
• Completion of Google Fundamentals, Google Advanced, Bing certifications ideal
• Experience with Campaign Management tools, specifically ad servers, DSPs, and other media platforms considered an asset (Facebook Advertising Manager, Twitter, Google Ads)
• You are a self-starter
• You take pride and ownership in what you do                                                                                                                             
• You love working and collaborating with others                                                                                                                              
• You can handle pressure and have the ability to work independently and within a team                                                        
• You are detail-oriented

 

$55,800 - $102,800

Interested in this role, but don't meet every requirement? We encourage you to apply! We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren't just "nice to have" — they're essential to our success.

What's in it for you?

• Hybrid work schedule for most roles
• Company share ownership program
• Pension and savings programs, with company-matched RRSP contributions
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
• Wellness and recognition programs
• Discounts on products and services

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.  In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.

Go ahead and expect a lot — you deserve it.
It's better here — but don't take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [email protected].

Background checks
This role requires successful clearance of background checks (including criminal checks and leadership references).

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