Integrated Marketing & Communication Business Partner - People & Culture

This IMC business partner opportunity is focused on our People & Culture function. 

 Reporting to the AVP, Partnership & Operations within our IMC team, this role plans and oversees initiatives involving core capabilities from the IMC team that are specific to the People & Culture function.  

 This is a significant role on our IMC team as People & Culture is our largest and closest partner in the business. As part of Definity, the People & Culture team is accountable for making insurance better by creating a better employee experience. Strategic focus areas include hybrid employee experience; total rewards; inclusion, diversity, equity, and accessibility; employer brand; and talent acquisition & development. 

 As such, this role has accountability for a diverse portfolio of work that operates across the company. We’re in search of a highly professional advisor, collaborator, and content expert comfortable with executive engagement, leader alignment, and translating priorities into meaningful communication plans and programs.  

 Responsibilities  

• Serve as strategic partner to advise People & Culture leaders on optimal communication and creative marketing approaches for various priorities and initiatives and act as the primary point of contact and content lead 
• Collaborate to deliver a comprehensive communication and marketing strategy for People & Culture that meets business goals, supports business as usual People & Culture programs, and aligns to Definity’s corporate narrative and employer brand, with the support of the IMC leadership team and key channel experts 
• Collaborate on governance, prioritization, and project management with key peers and internal client stakeholders to ensure the mutual needs and expectations of the People & Culture and IMC teams are delivered upon 
• Combine subject matter understanding, communication expertise, marketing expertise, and organizational knowledge to deliver strategic, professional communication and marketing counsel and collateral to senior leadership, functional leadership, and departmental teams  
• Plan and oversee integrated marketing and communication strategies that support the execution of People & Culture programs, goals, and objectives. To deliver on these plans, work across IMC functions including Operations, Corporate Communication, and Brand & Marketing  

• Independently and with the support of senior leadership, participate in strategic meetings with senior leaders, including attending the Human Resources Leadership Team meetings on a regular basis 
• Champion a consistent voice and ensure key strategic messages and plans are developed and implemented to achieve People & Culture business goals; brief in project teams and act as first reviewer for strategic collateral  
• Track progress and effectiveness using measurement and clear metrics to demonstrate business value achieved through marketing or communication programs 
• Provide monthly activity reports and quarterly performance summaries to the Human Resources Leadership Team 
• Actively contribute and align People & Culture updates and priorities to corporate narrative and employer brand initiatives   
• Initiate and maintain strong collaborative working relationships with key internal and external stakeholders  

 What do you bring to the role?   

• University degree in communication, marketing, or other related discipline  
• 10+ years of progressive communication or marketing work experience, with proven ability to develop creative, compelling, and engaging narrative   
• Experience and confidence working with and advising leaders at executive and management levels on integrated communication or marketing strategies   
• Strong ability to influence, network, and develop fruitful relationships across creative, communication, and business teams throughout the organization   
• Exceptional organizational and project management skills. Ideally with previous experience in the insurance or financial services sectors, and working in collaboration with or supporting HR in large, national organizations    
• Strategic capability to develop and implement innovative and relevant messaging frameworks and integrated communication or marketing programs, dealing with employee experience and employer brand topics    
• Manages effectively and efficiently in a fast-paced environment    
• Resilience and ability to enjoy working, managing, and implementing multiple projects and tasks with a variety of cross-functional stakeholders