Business Development Advisor (Contract)

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Job ID : 6471
Category : Sales & Distribution
Brand : Definity
Regular/Temporary : Temporary
Fulltime/Parttime : Full Time
Location : Calgary, Canada
Posting Range :

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Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

The Business Development Advisor contributes to Economical’s growth and profitability by actively managing and growing relationships within the existing broker network as well as building relationships with new brokers in the candidate’s region. Reporting to the Director, Business Development the incumbent is responsible for delivering profitable growth and broker satisfaction to meet or exceed targets in their region.

This role develops and implements sales plans and manages the sales pipeline at the broker level, actively monitors broker performance and provides guidance, support, and relevant training to brokers within the region. The candidate advocates for the broker, escalating and engaging Economical stakeholders where appropriate. The incumbent collaborates with their peers in UW and Claims to share market intelligence and deliver a consistent broker experience which meets or exceeds the brokers expectation.

Strategy and Planning:

  • Implements the CI segment strategies, broker segmentation strategy, and the regional strategy; to deliver profitability and growth.
  • Engages brokers and internal resources as required to identify solutions that support Economical’ s regional growth.
  • Collects and escalates market intelligence and provides competitive analysis of regional marketplace.

Sales Management:

  • Manages the pipeline of opportunities for brokers within the candidate’s region, acting to effectively identify, qualify, and convert opportunities. Collaborates with peers across the organization to identify and take advantage of opportunities and to enhance the broker experience.
  • Reports on open, closed and won opportunities within the candidate’s pipeline
  • Participates in sales meetings, where appropriate, and comes prepared with insights on Broker performance, pipeline opportunities, trends, risks, and issues within the candidate’s region
  • Identifies opportunities, including portfolio transfers, and new broker appointments
  • Effectively engages with Brokers to influence Brokers to recommend Economical as the insurer of choice
  • Develops feasible/profitable innovative solution(s) while working together with the broker, underwriter and/or claims

What do you bring to the role?

  • 3 years of Commercial Property and Casualty experience, or sales or marketing experience
  • Preference will be given to candidates with sales experience and previous commercial lines underwriting experience
  • Valid driver's license with a driving record acceptable to the company
  • Exceptional customer service, verbal, and written communication skills
  • Strong ability to influence and effectively negotiate with stakeholders

This is a Temporary Contract role for a year.


We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Go ahead and expect a lot — you deserve it, and we’ve got it: 

  • Hybrid work schedule for most roles
  • Company share ownership program
  • Pension and savings programs, with company-matched RRSP contributions
  • Paid volunteer days and company matching on charitable donations
  • Educational resources, tuition assistance, and paid time off to study for exams
  • Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
  • Wellness and recognition programs
  • Discounts on products and services

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting: [email protected]

Background checks
This role requires successful clearance of a background check (including criminal checks and leadership references).


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