Social Media Planner Co-op/Intern (Summer 2023)

This job posting is no longer active.

Job ID : 6303
Category : Sales & Distribution
Brand : Definity
Regular/Temporary : Temporary
Fulltime/Parttime : Full Time
Location : North York, Canada
Posting Range :

Share : share to e-mail
Save job Saved

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.


Work term: Summer  (May 8, 2023 Start Date) 

Work term length: 4-month 

From classroom to co-op to career, every step of your journey has an impact on your future. That’s why it makes sense to choose a co-op placement with a company that offers truly rewarding work and real-life experience. At Definity®, your contributions, creativity, and energy will be put to good use, and you’ll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment. 

If you’re looking for a company that takes care of its people — full time, part time, and co-ops alike — and has a track record of doing big things, get ready to love it here. 


What can you expect in this role? 

Reporting to the Manager of Content & Digital Marketing, the Social Media Planner will work closely with our Senior Specialist, Social Media. As the Planner, you will be instrumental in activating our social media strategy to engage with customers, brokers, and employees to help manage the reputation of our brand on social media. Your exceptional campaign and community management skills will delight and captivate our audiences from headline to CTA. Your passion for both the art and science of social media will be demonstrated as you execute a strategic plan, monitor engagement, and evaluate success through reporting and analytics. You will support our existing channels (Instagram, Twitter, and LinkedIn), as well as any initiatives to grow our online presence. This could include building our audience, engaging customers and brokers, helping to deliver exceptional online customer service, and providing an excellent overall brand experience 


What you’ll be doing 

  • Bring the social media and online community management strategy to life, improving our current presence and helping to assess new channels 

  • Participate in planning the social content calendar for each channel, working with our content team, business units, and designers to create, adapt, optimize, and deliver content that educates and inspires our audience to take action 

  • Help all stakeholders follow our social media governance policy, ensuring we engage with our community and respond to comments in a timely, consistent, and appropriate way 

  • Set up, execute, monitor, and measure social media campaigns and budget spend, with a focus on testing and optimization 

  • Stay current on social media and digital content marketing best practices through industry research and learning opportunities, and provide insightful input into how we evolve our social media strategy and practice 

  • Serve as a brand advocate by ensuring our tone and the quality of our content meets corporate brand standards, and act as a consultant to fellow team members, business units, and brokers on brand and social media best practices 

  • Edit content for social media purposes from internal and external contributors  

  • Review available data/reports related to our social channels, and adapt to maximize future results 


What you bring 

  • College Diploma or University Degree in Marketing, Communication, Public Relations, or related discipline 

  • 3-5 years of progressive, professional experience in developing and executing on social media strategies and community engagement tactics 

  • Marie Kondo-level organization and problem-solving skills 

  • Exceptional writing and communication skills 

  • Experience in developing and executing large-scale social media campaigns, leveraging paid and organic social media (Twitter, LinkedIn, and Facebook Ads) 

  • Proven ability to develop content and/or brand strategy through deep consumer understanding and strong data analysis 

  • Customer service advocacy and response experience, and the ability to handle sensitive conversations with diplomacy and in keeping with brand experience and privacy standards 

  • Extensive professional knowledge of multiple social platforms (mandatory for Facebook, Twitter, LinkedIn, and Instagram), and how to leverage unique influencer opportunities for each channel 

  • Strong ability to influence and natural ability to engage, persuade, and operate with key partners, through written and verbal communication 

  • French is an asset 


Did you know? 

  • We care about our co-ops: Definity’s co-op students are considered the best pipeline of talent for our full-time, permanent positions.  

  • We care about students: Definity distributes $85,000 in scholarships to students across Canada each year.  

  • We care about our community: Definity donates more than $1 million every year to causes that drive true change in the neighbourhoods in which we live and work.  


What can Definity offer you?

  • Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need. 

  • Culture of accountability, empowerment, and collaboration. 

  • Opportunities to support personal and professional growth through real-life experience and unique learning opportunities. Our Leadership Essentials program builds knowledge and skills to Team Leaders to Directors 

  • Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism  

  • Determined to create positive change for our environment, our people, and our communities, now and in the future. Check our ESG work


Visit to learn more about us and what we’re up to.  


Work Location: Hybrid (Waterloo OR Toronto) 


How to apply: Submit a cover letter, resume, and transcript    

We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Go ahead and expect a lot — you deserve it, and we’ve got it: 

  • Hybrid work schedule for most roles
  • Company share ownership program
  • Pension and savings programs, with company-matched RRSP contributions
  • Paid volunteer days and company matching on charitable donations
  • Educational resources, tuition assistance, and paid time off to study for exams
  • Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
  • Wellness and recognition programs
  • Discounts on products and services

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting: [email protected]

Background checks
This role requires successful clearance of a background check (including criminal checks and leadership references).


Share : share to e-mail

Similar jobs