Specialist, Content

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Job ID : 6184
Category : Sonnet Insurance
Brand : Sonnet
Regular/Temporary : Regular
Fulltime/Parttime : Full Time
Location : Toronto, Canada

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Sonnet is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. With strong roots that date back to 1871, Definity has grown to become a digital leader in the insurance industry. We’re proud to help our clients and communities adapt and thrive in a world of constant change.

Our promise to you: It’s better here. Why? Because we CARE, and we provide an employee experience that’s collaborative, ambitious, rewarding, and empowering.

Our ambition is to be one of Canada’s leading and most innovative P&C insurers. Come be a part of our journey, and love what you do.

Definity offers a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Leaders partner with their teams to find the right balance of on-site and remote work that best meets the needs of their teams, colleagues, brokers and customers, while ensuring collaboration, teamwork and accountability for goals.


What can you expect in this role?

  • As a key part of Sonnet’s Digital team, you’ll conceptualize, research, and create compelling content that educates and inspires our audience on our website, our blog, our emails, and anything else that comes your way 
  • You’ll work cross functionally with Marketing and Business Development, and within our team with Design, CRM, UX and Development, to deliver content in a variety of formats
  • You’ll identify and edit high-value content to target different audiences and mediums
  • You’ll perform keyword research and optimize content for search engines
  • You’ll guide users through journeys with the use of clear and concise micro copy that anticipates needs, answers questions, and resolves pain points
  • You’ll work with other content creators to strategize, build and maintain the blog content calendar 
  • You’ll review available data/reports related to our content and adapt or iterate to maximize future results
  • You’ll support the Manager of Content in reporting on content KPIs to leadership 
  • You’ll serve as a brand ambassador by ensuring our tone and the quality of our content meets corporate brand standards

What do you bring to the role?

  • You’re a strong copywriter and editor with the ability to be accountable for a variety of content assets
  • You’re data-driven and skilled at SEO, with experience using tools to research and analyze performance (ie Google Search Console, Moz, Siteimprove, or similar)
  • You enjoy writing microcopy for web and mobile products just as much as writing long-form editorial content
  • You have experience working with a CMS and are a fast learner when it comes to using new platforms and software
  • You’re very organized (Asana experience is an asset), resourceful, fast, and have impeccable attention to detail
  • You’re experienced in presenting your work, including rationale and supporting insights to tell a story
  • You have an avid interest in content and SEO, and you keep up with industry news and trends
  • You’re able to translate complex information and business goals into easy to understand and effective copy, while meeting accessibility standards
  • You’re customer-focused and you thrive in a team environment
  • You’re effective and calm when working under pressure
  • You’re always open to learning and expanding your skills
  • You have a university degree or college diploma in marketing, communications, journalism, or related field and a minimum of 2-4 years of professional experience writing content 
  • Bilingualism is an asset 


We also take potential into consideration. If you don’t have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.

Go ahead and expect a lot — you deserve it, and we’ve got it: 

  • Hybrid work schedule for most roles
  • Company share ownership program
  • Pension and savings programs, with company-matched RRSP contributions
  • Paid volunteer days and company matching on charitable donations
  • Educational resources, tuition assistance, and paid time off to study for exams
  • Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
  • Wellness and recognition programs
  • Discounts on products and services

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting: [email protected]

Background checks
This role requires successful clearance of a background check (including criminal checks and leadership references).


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